Most tech companies start in a garage. Which was great because that’s about the only location we could get for the Sam Adams 2022 Super Bowl activation. On a budget of no money, we did what every great tech entrepreneur throughout history has done - grab some duct tape and a few beers and start a corporation from scratch. We invented 20 different beer-ventions - everything from a robotic finger-defoamer to a beer-stein with a chip that would track how many calories you burn raising the glass to and from your mouth over the course of a night (37 calories is the record) - and actually manufactured 4 of them for a Super Bowl giveaway.
The product-launch video got nearly 1 million views on Super Bowl Sunday alone, and 4 lucky winners received our pieces of tech history (as well as a lengthy sheet of legal disclaimers).